Catherine Tucker

Research Interests

Networks, Privacy and Data Security, Marketing Regulation

Published/Accepted Peer-Reviewed Papers

• Identifying Formal and Informal Influence In Technology Adoption with Network Externalities  Management Science, Vol. 55, No. 12, December 2008, pp. 2024-2039
• Privacy Protection and Technology Diffusion: The case of Electronic Medical Records with Amalia Miller Management Science, (Lead Article) Vol. 55, No. 7, July 2009, pp. 1077-1093
• How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet with Eric Anderson, Nathan Fong and Duncan Simester, Journal of Marketing Research, Vol. 47, No. 2, April 2010, pp. 229-239
• Growing Two-Sided Networks by Advertising the User Base: A Field Experiment with JuanJuan Zhang, Marketing Science, Vol. 29, No. 5, September-October 2010, pp. 805-814
• Privacy Regulation and Online Advertising, with Avi Goldfarb, Management Science, Vol. 57, No. 1, January 2011, pp. 57-71
• Search Engine Advertising: Channel Substitution when Pricing Ads to Context, with Avi Goldfarb, Management Science, Vol 57, No 3, March 2011, pp. 458 - 470. 
• Advertising Bans and the Substitutability of Online and Offline Advertising, with Avi Goldfarb, Journal of Marketing Research (Lead Article), Vol. 48 No. 2, April 2011, pp. 207-227
• Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage with Anja Lambrecht and Katja Seim, Marketing Science, Vol. 30, No. 2, March-April 2011, pp. 355-36
• Can Healthcare IT Save Babies? with Amalia Miller,  Journal of Political Economy, Vol. 119, No. 2 (April 2011), pp. 289-324
• How Does Popularity Information Affect Choices? A Field Experiment  with JuanJuan Zhang, Management Science, Vol. 57, No. 5, May 2011, pp. 828-842
• Online Display Advertising: Targeting and Intrusiveness with Avi Goldfarb, Marketing Science (Lead Article), Vol. 30 No. 3, May-June 2011, pp. 389-404
  • Rejoinder—Implications of "Online Display Advertising: Targeting and Obtrusiveness" with Avi Goldfarb, Marketing Science , Vol. 30, No. 3, May-June 2011, pp. 413-415
• Paying With Money or With Effort: Pricing When Customers Anticipate Hassle with Anja Lambrecht, forthcoming at the Journal of Marketing Research
• Heterogeneity and the Dynamics of Technology Adoption with Stephen Ryan, forthcoming at Quantitative Marketing and Economics

Invited Articles and Chapters

• Online Advertising, Behavioral Targeting, and Privacy, with Avi Goldfarb, Communications of the ACM, May 2011, Vol. 54, No. 5, , pp. 25-27

• Substitution between Online and Offline Advertising Markets, with Avi Goldfarb, Journal of Competition Law and Economics. Vol. 7 No. 1, March 2011, pp. 37-44

• Online Advertising, with Avi Goldfarb, `Advances in Computers', March 2011, Volume 81. Ed. Marvin Zelkowitz. Elsevier

• Modeling social interactions: Identification, empirical methods and policy implications with Wesley Hartmann, Puneet Manchanda, Harikesh Nair, Matthew Bothner, Peter Dodds, David Godes  and Kartik Hosanagar, Marketing Letters,  Vol. 19 No. 3, pp. 287-304, December, 2008

• Examining a profitable side of the long tail of advertising that is not possible under the traditional broadcast advertising model with Avi Goldfarb, Communications of the ACM Vol. 51, No. 11 (2008), pp. 22-24

   

   

Working Papers

Please visit SSRN for copies of my most recent papers. Google Scholar has copies too.  IDEAS has some copies of older versions of my papers.

This link is useful if you want to download a precise citation in bibtex format: http://www.informatik.uni-trier.de/~ley/db/indices/a-tree/t/Tucker:Catherine.html. Or if you simply want precise references look at my web of science profile: http://www.researcherid.com/rid/H-4878-2011

An older version of "Network Stability and Network Effects" paper is available under the title of Interactive, Option-Value and Domino Network Effects in Technology Adoption

Empirically evaluating two-sided network effects: The case of electronic payments. 

Managerial Summaries

How Not To Market on the Web Sloan Management Review, Winter 2010

I also did a summary of my recent research on privacy for an economics audience and a law audience. 

Other

I am on the program committee of this very good conference this year.  http://weis2012.econinfosec.org Please submit.