Research Interests
Network Effects, Marketing of Platform Technologies and Two-Sided Networks, Search and the Internet, Dynamic Pricing with lock-in
Diffusion of Healthcare IT
Privacy Protection and Technology Diffusion: The case of Electronic Medical Records with Amalia Miller Management Science, (Lead Article) Vol. 55, No. 7, July 2009, pp. 1077-1093
Can Healthcare IT Save Babies? with Amalia Miller
Electronic Discovery and Electronic Medical Records: Does the Threat of Litigation affect Firm Decisions to adopt Technology? with Amalia Miller
System Size, Lock-In and Network Effects for Patient Records with Amalia Miller
Network Effects
Identifying Formal and Informal Influence In Technology Adoption with Network Externalities Management Science, Vol 55, No 12, December 2008, pp2024-2039
Network Stability and Network Effects, An older version of this paper is available under the title of Interactive, Option-Value and Domino Network Effects in Technology Adoption
Empirically evaluating two-sided network effects: The case of electronic payments
Heterogeneity and the Dynamics of Technology Adoption with Stephen Ryan
Adoption of IT Services
Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption with Anja Lambrecht and Katja Seim
Marketing of Platform Technologies
Decomposing the Congestion Effect and the Inference Effect of Competition: A Field Experiment with JuanJuan Zhang, conditionally accepted at Marketing Science
How Does Popularity Information Affect Choices? Theory and A Field Experiment with JuanJuan Zhang
Search and the Internet
Search Engine Advertising: Pricing Ads to Context with Avi Goldfarb
How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet with Eric Anderson, Nathan Fong and Duncan Simester forthcoming, Journal of Marketing Research
Press Mentions
http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9131578
http://www.ama-assn.org/amednews/2009/05/04/gvsc0504.htm
© 2009 MIT SLOAN SCHOOL OF MANAGEMENT
