A guide (with Avi Goldfarb) on how to use quasi-experimental methodologies in Marketing. Please see http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2420920


A guide (with Anja Lambrecht) on how to conduct field experiments in Marketing. Please see http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2630209