Catherine Tucker is the Douglas Drane Career Development Professor in IT and Management and Assistant Professor of Marketing at MIT Sloan School of Management. She specializes in the influence of network effects and social interactions on technology adoption. Her empirical research helps managers overcome the "chicken-and-egg" problem hindering new product adoption. She is also interested in how privacy concerns can affect technology adoption and the effectiveness of online advertising. She has experience working in a variety of industries, including electronic payments, electronic health records, medical IT systems, behavioral targeting technologies, video-communications, B2B exchanges, B2C internet portals, online IT services, and search advertising. She received an undergraduate degree in Politics, Philosophy and Economics from Oxford University and a Ph.D. in Economics from Stanford University.
Web Page: http://cetucker.scripts.mit.edu
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